The idea phase. This is when ideas are brought from the field to the drafting table to be drawn and designed. A lot of ideas come here to die, for various reasons, but that’s not what we care about, because a lot of products are conceived here as well.
The prototyping phase. This is where boots meet the trail. This is that fun phase in which ideas from the previous phase become tangible objects. Material sourcing, mock ups, and alterations happen here in the building phase.
Now it's time to see if the products are worth their salt. We take the products into the field and use them, abuse them, find their strong points and identify their faults. Once we have a solid understanding of real world performance we continue to the next phase.
We then take the products back to the bench and make any changes necessary, to make them better in function, form and fit, in an effort to bring the best gear possible to you. That said, we are constantly listening to user feedback like yours to improve designs.
The evolution of each and every product is everlasting. We firmly believe that no product is ever finished. This 5 step process ensures that we are constantly forging our products in order to bring you the very best gear money can buy.